Jose Henrique Borghi: Leveraging Advertising to Create Value

Jose Henrique Borghi is a recognized senior advertising executive who has created innovative award-winning campaigns. He developed an interest in advertising while attending the Cannes Festival Award ceremony as a high school student. At the time, he gained insights on advertising and propaganda and discovered that the field required creatives and more information click here.

Jose enrolled at PUC for a degree majoring in Advertising. After graduation, he worked with Standard Ogilvy in 1998. He also worked with FCB, Leo Burnett, DM9DDB, and Talent. At DM9DDB ad-agency Jose Henrique developed excellent campaigns such as Parmalat’s mammals that discourage prejudice against people with Down’s Syndrome. At Leo Burnett, he rose to become CEO and Chief Creative officers. The Sazon campaign brought Jose Henrique to the spot light.

Later in 2002, Jose Henrique opened BorghiErh, his ad-agency. In 2006 the agency merged with Lowe and Partners. After the 2012 restructuring at the company was known as Borghi Lowe and later changed its name to Mullen Lowe Group. Jose became co-CEO of the company’ in 2015. To date, Mullen Lowe has won several key accounts and currently employs up to 300 people.

Jose Henrique uses advertising to create value for different brands. While he appreciates awards, he draws motivations from campaigns that positively impact on people and the clients. For Henrique, advertising is not a pure art, but a means to assign meaning to a brand, a market situation or a customer and learn more about Borghi.

Henrique Borghi has several accolades including 15 New York Festival awards, 20 Cannes awards, 11 One Show awards, 12 Clios, 16 Abril Awards and 7 London festival awards. In 1999 Archive Magazine recognized him as the most awarded copywriter. He also received the 2014 Columnists Advertising Professional of the year and was the 2009 Brazilian Advertising Professionals Association Agency Professional. Jose also represented his country at the 2002 and 2013 Cannes Lions Advertising Festival.

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