Desiree Perez, a Study in Business Savvy

It isn’t surprising that music and entertainment are prominent industries. Just last year this segment of the economy was estimated to be worth approximately $17.5 billion. With that kind of money at stake experts in the field are always looking for new trends and the individuals with enough savvy to capitalize on them. One such person is Desiree Perez.

A well-known figure among the music industry’s leaders, Perez achieved that title from her impressive work with Jay-Z. Her work has been essential in the successful expansion of his business. Her ability to adapt is legendary as it does not seem to matter which segment of the industry she is running, she will make it turn a profit. Perez brings a unique talent for satisfying both investors and ensuring the success of future interests in the industry. She brings her flaunts her expertise and capability in backroom negotiations and in the boardroom. Her influence in the industry makes her an excellent secret weapon for Jay-z and it is rumored Perez is easily his go to in high-pressure situations. Her success at pushing Jay-z’s business interests forward makes it easy to understand why he had depended on her so heavily for so many years.

Desiree Perez’s negotiation skills are easy enough to see when you look at deals such as the 25 million-dollar Samsung deal where they collaborated in promoting Rihanna’s Anti tour. The success of this venture helped earn Rihanna superstar status. It also made Perez a powerful friend and further endeared her to influential circles in the industry. Through thoughtful and forward-thinking methods like this Perez has built a successful company and career.

Her Twitter Profile: https://twitter.com/desireeperez01

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