Susan McGalla is a perfect example of someone who has worked her way out to achieve top-notch positions in some of the biggest corporations in America. She is known to be an expert at marketing strategies and branding and that’s one of the reasons that she assists other firms as a retail consultant. Even though she is a perfect example of a perfect success story for women, not everyone has been able to achieve what she did and she contributes a lack of support in the community as one of the reasons for this. She wants more encouragement for women for higher management roles as there is only a quarter of top positions that are held by women. She mentions that there is no scarcity of resources to cater to the available demand.
Between 1994 and 2009, she worked with American Eagle Outfitters where she held many management positions and it was under her leadership that the organization grew in revenue from being a million dollar company to a billion dollar company. She firmly believes that if she could do it, anyone else could certainly surpass her. Only thing that is lacking is the involvement and support that could open up many avenues for success. She was even hired by companies like Wet Seal to bring out a transformation in their brands and she was quite successful in doing that. She stresses on how there is so much potential in the female workforce and how many companies who have diversity in workforce are able to outperform others who do not.