When the Princeton entrepreneurial advisory committee wanted to start their fund, which they would bank on to drive entrepreneurship at the University, they turned to one of their most prominent alumni Peter Briger. Having attended Princeton and graduated in 1986, he understood the value of having an alumni entrepreneurs fund or AEF.
Peter Briger has been a strong advocate of entrepreneurship as a way of growing oneself as well as society in general. His commitment to entrepreneurship has been a part of him since he was a partner at Goldman Sachs and Princeton’s request was a real honor. Together with two others, they would contribute the initial amount that would be used to finance the project. The Princeton entrepreneurship advisory committee would then identify a set of independent judges who would assess the proposals submitted with a request for financing and then identify the strengths and weakens of which and at the end come up with those that deserved funding. Each project would receive at least one hundred thousand dollars coupled with advice from some of the most experienced entrepreneurs in that field. Peter Briger has also been one of those offering his time to advise younger entrepreneurs. Despite his busy schedule, he understands that at times it takes more than financing an idea, but also entails quality guidance and a steady hand to guide you. Peter Briger has been very vocal in praising the initiative, noting that it’s time for the disruption of how business is conducted as well as the existing business models. He understands the value of innovation as he has also relied on the same to grow his own career. At fortress investment group he has been instrumental in the innovation of new products that better meet today’s needs. It was one of the main reasons that despite being a partner at Goldman Sachs fortress still insisted on him joining their management team. He was tasked with establishing the credit business at Fortress. This has been one of his specialties since Goldman where he was head of distressed debt. His knowledge of the Asian market has also been impressive given the number of years he has worked on committees focused on the market. A Force of Innovation: Two Decades of Fortress Investment Group