Steve Ritchie is the current CEO of Papa John’s Pizza. It is listed on NASDAQ as PZZA and has its headquarters in Louisville. The company has been going through a tough time and has been working hard to change public opinion. To combat this the company has put in place a number of campaigns that are aimed at winning back customers. In a campaign titled “We heard you” the company uses some of the comments from customers who felt disappointed in the company.
In the video, they apologize and agree with the customers who feel that Papa John’s could have been better. Apart from this video Steve Ritchie also wrote a letter to customers, Franchise owners and employees promising to work towards making the company more diverse. In the letter, he lists the actions that Papa John’s Pizza is taking in order to correct past mistakes. He promised that the company would invite cultural auditors from outside the company so that they could find the gaps in their inclusions and diversity practices.
The audit was expected to give the company direction on what they needed to work on. Papa John’s also had upper management go through training on unconscious bias and he plan is to take the entire Papa John’s team through the same training. Steve Ritchie and other members of the senior management team have traveled to various cities meeting with customers, franchisees and employees getting feedback on what can be done to make the company better.
He also assured the public that he was invested in seeing the company become more inclusive and diverse. The plan to have more of their franchises owned by minorities is being rolled out as well as the creation of a program that will see the company get more involved in the communities where their employees reside. Steve Ritchie has made it clear that Papa John’s values all the people involved in the business.
About Steve Ritchie
Steve Ritchie is the CEO of Papa John’s Pizza and has been with the company for more than two decades. Before that he worked as an Operations Consultant for Calistoga Bakery Cafe.
Find out more about Steve Ritchie: https://en.wikipedia.org/wiki/Papa_John’s_Pizza