Flavio Maluf is an entrepreneur. He is also an executive in the management of Eucatex firm. Flavio has spent much of his work in maintaining a sustainable condition in the business. The Eucatex has been operating for 67 years in dealing with building goods.
Flavio made an investment in surrounding and social advantages in a project of the land and reforestation. He wanted to maintain the distribution of trees and extend the company thus make sure that the land is in sustainable state.
His affection for the ecosystem made him to develop the Eucatex management in the entire Brazil country. He was able to create a program called casa da natureza to give environmental education and he got support from the public.
The program was mainly concentrating on the benefits of creating new forests, maintenance of existing forests, enhancing the issue that eucalyptus being a key product of the forest and a raw material source. He also encouraged visiting park practices, planting trees in urban areas and the managing of environmental trails. By using Eucatex environmental education program, Flavio Maluf was able to implement the program. This included the recovering process of planting trees in the areas that don’t have trees thus resulting in more visitors than 27,000 visiting the areas.
Eucatex firm gives the society the chance to take part in the project by socioeconomic diagnosis via the community’s professionals to do regular examinations. For example, the community’s environment and the farms around Eucatex to be interrogated on the means of enhancing their standards of living, ways of operating the forests and their well being of socially.
The lives of the people of the society were enhanced via the Eucatex apiculture project. The project assisted the community to develop projects for generating income. The people who were living near the forest were given the permission to plant pasture near the woods and to begin beekeeping programs to make use of the eucalyptus flowers and to provide honey as well.