The Online retail giant Amazon has been dominant in many different sectors over the course of the last three decades but is now facing one of its major tests in the challenge being presented by fashion and athleticwear retailer, Fabletics. Launched in 2013, Fabletics has built a loyal customer base by accepting many of the positive points created by Amazon such as the inclusion of customer reviews to inspire members of the Site to purchase the top-selling items. Fabletics is also going its own way in the retail industry by making sure the latest big data options are included in the brand which has become one of the fastest growing in the retail sector.
Members begin their journey with Fabletics by looking for the best possible ways of sourcing the clothes which will fit their lifestyle and exercise regimen. To aid its clients in developing a more active lifestyle, Fabletics uses big data to make sure its customers get the best option in exercise clothing which begins with the completion of a lifestyle quiz which takes only a few minutes and provides a few early recommendations for clothing; Fabletics does not solely rely on the lifestyle quiz but instead set out to tweak clothing recommendations based on the choices made by a customer over the course of their membership.
One area Fabletics has looked to improve over the course of its first years in operation is its last-mile service which founding partner, Kate Hudson played a major role in developing. One of the areas Fabletics believes can make a major difference to the work it is completing is the development of a high-quality customer service department designed to ease every aspect of the experience members enjoy through the company.
Amazon is being rivaled by Fabletics largely because of the influence of Kate Hudson, the “Almost Famous” actress who has taken her first steps into business as part of the Fabletics brand. Fabletics founders Adam Goldenberg and Don Ressler invited Hudson to join the brand while in the planning stages as they believed she reflected the outgoing, happy, active lifestyle the company was hoping to inspire in others. As part of the work of Kate Hudson, the award-winning actress has spent a large amount of her time learning about budgets and customer service options to ensure the brand continues its incredible rise in the Online retailing sector.
Looking great in whatever you do is something that everybody wants to achieve, be it workout, going for an evening out with friends, in the office or even for an event. Kate Hudson, the co-founder of Fabletics has made all this possible with her line of women wear. JustFab Inc. co-founders, Adam Goldenberg and Don Ressler partnered with Kate Hudson to launch Fabletics, which mainly focusses in the active wear for market, in 2013. Their goal and objectives is to create and design clothing that motivates you to stay active and feel confident in whatever activity you undertake. The prices on http://mic.com/articles/129371/fabletics-commercial-takes-a-big-swipe-at-lululemon#.aSDV0xj7t are fair and the quality offers you value for your money. The joy and inspiration comes from seeing everybody embrace their beauty and live the happy life you choose to live every day.
Fabletics offer the best designs that allow you to feel free and express yourself in the most fashionable way imaginable. It raises your self-esteem, and this enables you achieve all your set goals. They have a range of outfits to choose from, from sportswear, which support your fitness activity of choice from running, spin, yoga or the gym, to outfits that you can live and run your errands in in a fashionable way. Because of Fabletics, they have created designs that help you look good in the streets and anywhere you go. The system for acquiring your outfit of choice is easy and does not consume much of your time. First, you take a brief quiz which will help the company create a personalized outfit that fits your lifestyle. After this has been done, you can choose from the many available styles designed for you. You then check out either as a guest or as a VIP member or you can come back whenever you are ready and shop for the best outfit of choice and with the best savings.
The actor, fashion maker and mother of two has recently released a line of athleisure dresses on www.adweek.com/news/advertising-branding/kate-hudsons-fabletics-made-headlines-its-ad-campaign-bleeped-word-168558 which incorporate different factors from previous outfits and experience of many. Hudson spoke to MarieClaire.com about the latest design in her line of costumes, and what is installed is the best ever seen. This will can be found in Marie Claire Magazine. The inspiration came from everyday experience and the need to be casual in all that is done. It is made in a manner that you can wear the outfits in any form of event or occasion including dates, events, workouts, or an outing with friends or family. The main aim is for you to feel comfortable in all that you decide to undertake. According to Hudson, the outfits are made to ease the stress of wearing many clothing which sometimes becomes uncomfortable and a hustle to handle and work in. They come with inbuilt bras hence no need to wear any extra bra.
With more inventions in the making, the future is secure and promising for Kate Hudson, and the Fabletics community in terms of better and more performance enhanced outfits for all occasions and life style.
Any NFL fan will tell you that football fashion is a male driven industry. You see it on NFL official sites, fashion sites and even auction sites. Very little attention is focused on all the female fans. A recent Bloomberg report states that female viewership has increase 32 percent since 2013. That outpaces the guys by more than 10 percent. With this increase you have wonder why someone hasn’t jumped on this trend? In steps Susan McGalla. Susan McGalla has stepped in as the Pittsburgh Steelers Director of Strategic Planning. Susan has recognized this gap as a golden opportunity. Susan McGalla has re-vamped the Steelers’ whole fashion line and introduced a new user-friendly wikipedia website that gives fans more exciting ways to connect. “We want to make it easier on any device you use to shop”, says McGalla. McGalla has recently teamed up with companies like Pandora Jewelry to offer more fashionable Steelers charms, Victoria’s Secret, Nike Golf and Tommy Bahama. McGalla has introduced more pink colors to the fashion line-up to cater to the younger female fans. The idea of NFL fashion is literally out the door. With the new fashion line, you give the fans the ability to “dress it up or dress it down”, states McGalla. McGalla knows retail. Before joining the Steelers, she was President of American Eagle Outfitters. She brings tons of talent and expertise to the Steelers franchise and started by listening to the fans and what they truly want. We expect other NFL franchises to soon follow suit.