Category Archives: Inspirational Women

Doe Deere-article recap

Published / by Alice / Leave a Comment

Lime Crime is one of the hottest makeup brands around. Developed in an array of fantastically bright colors, cruelty-free, and vegan safe, Lime Crime is a cosmetic company that believes in freedom to be an individual, fierce fashion sense, and fun. The woman behind the genius online-based cosmetic company sensation, is none other than Doe Deere.


Doe Deere may have been born in Russia, but traveling to the United States as a youth helped her blossom into the woman she is today. Doe decided to take the plunge, and ventured to NYC to work on her endeavors in art and music. She attended the Fashion Institute of Technology in NYC, where she discovered that her designs were turning heads. Learn more:


Lime Crime emerged as a side venture to Doe’s fashion line, when she realized that there was a definite lack of lipsticks, eye shadows, and blush that was worthy of her apparel. Nothing available at the time had the amazing color, fun energy, and pop that Doe needed to accent her clothing. So, she got to work on developing cosmetics that the world sorely needed. Lime Crime stands out among the competition for being vegan, cruelty-free, affordable, and being labeled with memorable and delightful names.


When Doe started Lime Crime, she took a huge leap of faith, trusting to make her sales on the internet. Lime Crime found unbelievable success online, when so many others were unsure that marketing makeup online would actually work well. Doe Deere believed so much in her product, she developed online video tutorials featuring her lipsticks and other cosmetics. The giveaways and contests that Doe Deere developed, helped Lime Crime quickly develop its fan base of devoted followers. Today, Lime Crime boasts over 3 million fans of Doe Deere’s fashionable makeups.


Doe Deere has labeled herself, ‘The Unicorn Queen,’ as her company Lime Crime uses the unicorn as its mascot. Unicorns are bright, unique, magical, and amazing creatures, much like the values that Doe Deere seeks to espouse with her cosmetic company. She believes that it is best for her fans to embrace their individuality, be fiercely independent, and embrace having fun through fashion. Fashion and cosmetics offer the ability to undergo a personal transformation, show off your personality, and make your clothes look good.


Lime Crime may keep Doe Deere very busy, but she still makes time to answer her emails, talk with members of her team, and stay connected daily to her fans. Listening to the ideas of others has helped Doe enjoy a lot of success in business. Doe has found it invaluable to hear what other people have to say, and see the value and life lessons that it brings. Also, Doe cares very much about philanthropy, so she regular donates her time and money to give back to her community. She supports organizations that help animals, and families in need. Doe Deere is currently based in Los Angeles, California, and continues to focus on dreaming new ideas for Lime Crime’s future.


Doe Deere’s Small Brand Has Taken Over Cosmetics

Published / by Alice / Leave a Comment

Doe Deere has always loved the unique things in life, and it may not have been surprising for those who know her well that she decided to try out her own custom-made cosmetics. The sale of these products soon led to the formation of Lime Crime, Doe Deere’s personal brand that sells hair products and nail polish of exquisite colors and are created by a team of designers that share Doe Deere’s passions. The very reason Doe Deere has been so successful has been an adherence to her personal philosophies and the belief that everyone should be able to let their inner self out without judgment. learn more:


Doe Deere may be an example of how sometimes mixing business with pleasure actually can work to your benefit. In an interview given by Savoir Flair, Deere explained how from the moment she wakes up to the end of her day, she has a routine that makes every part of her day go smoother and allows her to accomplish everything she’s set out to do. She also is the first to try out every new Lime Crime product that is released and has even said she will never market a product she hasn’t used. Deere has always been one to explore different things from the moment she first got into business. Learn more:


Doe Deere grew up in Russia not long after the Soviet Union had collapsed and even at a young age became interested in selling things. One of her first products she sold was fake tattoos, and most passersby on the streets loved them. Around age 17 she decided to relocate to the US to attend college and attempt to become famous in a band. The dream of being the next phenomenal pop singer didn’t quite materialize, but she did meet the love of her life during this time and then turned her attention to other passions. Learn more:


Doe Deere soon enrolled in a major cosmetology school in Manhattan and before long the Lime Crime brand began to take shape. It was first marketed in 2004 on eBay, but as customer demand for the product started increasing Doe Deere then opened up Lime Crime HQ. She would soon move the company to Los Angeles and then start marketing it on a much wider scale. Doe Deere says her key to success has been to dream big and when one dream doesn’t work out, have another one that you don’t give up on and follow through to the end.