The Chainsmokers broke onto the music scene in 2014, and with their most recent single, “Side Effects,” their career shows no signs of slowing. The Chainsmokers formed in 2012 and is comprised of two DJs, Alex Pall and Andrew Taggart. Their music has featured a wide variety of artists, from DJ Tiesto, Halsey, and Daya, to Priyanka Chopra and Phoebe Ryan. Thanks to the collaborative efforts of artists from all over the world, the musical stylings of this pair are eclectic, upbeat, and mesmerizing. The style was described by bandmate Taggart as “blurring the lines between indie, pop music, dance music, and hip-hop.” It is perhaps this very energy that launched the duo into success a mere two years after their formation. With hits like “Closer,” “Don’t Let Me Down,” and “Roses” on their roster, “Side Effects” is the fifth single released in 2018 and is leaving fans hungry in anticipation for their next Album, Sick Boy.
“Side Effects” features a mid-tempo intro with a heavy bass line, the vocals by Emily Warren pair with the beat in a way that invokes the romance present in the nightlife. The video stars Camila Mendes, an actress known for her role as Veronica on the CW series Riverdale. Mendes plays an employee named Riley, who after receiving the news that she will be working on the weekend, rips off her uniform and explodes into dance throughout the hotel. We see Riley dance in front of a few background characters, from the couple making out in the pool, to the stuffy security guard in the hotel halls. The video ends with daylight barely rising, and Riley slowly walking away from the hotel.
Although the song and video themselves are both very brief, the combination of fast-paced music with the gleeful energy of the main character work to create an infectious party song. The video is something any young, disgruntled twentysomething can relate to after a busy work week, and the song truly encompasses the spirit of The ChainSmokers‘ music-lively, upbeat, and ready to bust away from the typical day-to-day drivel. With tracks like this, The Chainsmokers have secured their spot on Billboard’s Hot 100, and it looks like the band is here to stay.
Recently Chainsmokers released their hottest track “Closer” which was anticipated for by fans. Unlike their previous songs specifically “Don’t Let Me Down” and “Roses,” closer features Andrew Taggart, one half of the duo and Alex pall singing. Pall and Taggart are working to reveal themselves in the music industry more and more every day. They are working on being accepted as true artists who express thoughts and feelings in their music. Recently, the Chainsmokers did an interview talking about how music came to being part of their life, their radio banger and how their audience has grown.
Alex Pall was a DJ in New York, and then he worked as an art gallery where he realized dance music was taking most of his time because he was passionate about it. He was working then with their current manager who introduced him to Drew, and he got into music officially. Andrew Taggart was in college where he also had an interest in DJ and dance music, and he struggled by attending auditions and doing productions. Then he met a child who worked for Alex’s manager who told him there is a duo called Chainsmokers but one of them is leaving, and he thought Andre would fit the position. Andrew took a bus from Maine to New York, met Alex, they connected, and the next day they were making music, and four years later they have released “Closer.”
The duo was positive about making their career in music work. According to Pall, he knew it would work because they both knew what they wanted and they mostly had conversations about how they loved music growing up. They always had conversations about their album and how to get their audience to relate to their songs deeper and deeper. Taggart stated that is both challenging and easy to be a DJ duo when you want to build a strong identity as artists. The pair stopped limiting themselves to dance music, and they started releasing all kinds of music which were accepted by their fans such as “Roses” and “Don’t Let Me Down.” According to Pall, they have gone around the world three times to cater to the needs of their expanding audience.
Music is an important human function. Without it, mankind cannot function properly. The society has always relied on music composed by different people to find a meaning in life. Even if it is through the lyrics or the instruments, many people have found a solace to their problems. Unlike many modern artists, Norka Luque identifies with the generic importance of music. When other artists think about money and fame in music, Norka Luque thinks about how she can create a positive impact on people.
Her musical journey started when she was a little girl. Her parents gave her the support she needed to enhance her musical skills. She got the chance to practice in good music schools in Venezuela. She became perfect and ready to become a star.
However, Norka Luque chose a different path as far as her career is concerned. Maybe her decision was influenced by the fact that making a breakthrough in music is difficult. She joined a university in France to study business administration. However, she did not stop making music. At school, Norka formed a band. She could perform in different events around the university.
It was at this time in the university when Norka got a call from Emilio Estefan, a music mogul in Venezuela. She has excited that her work attracted the attention of one of the most respected music producers in Venezuela. Norka worked with several artists under the leadership of Emilio. She managed to produce several tracks. Her track “Miracle” topped Venezuelan music charts for 14 weeks in a row. Norka became a music sensation in the country and performed on big stages including the Billboard events.
Besides being a musician, Norka is an entrepreneur. She has her own music company called NorkaMusic. NorkaMusic has its headquarters in Miami, FL and operates as a music label. Her company acts as an incubator for several upcoming Latino artists who are still struggling to gain dominance in the competitive music industry in US. Norka is currently working on a new song “Milagro.” The song will be produced by her own label under the guidance of Emilio Estefan.
Despite struggling with ill health, Norka as always kept her musical career alive. She is not affected by external factors meant to drag people down. She is a strong woman who works hard to achieve her dreams. She is a role model and a mentor to many young people in Venezuela and the United States.
For More about Norka Luque visit https://www.linkedin.com/in/norka-luque-bba68a36